Copyright © 2024 Heba Eid
Fractional Content Strategist
Think of me as your part-time content strategist. I can help you plan, create, and scale content to drive business growth.
Meet the Strategist
About Me
I’m passionate about translating complex tech into content that truly connects. With years in the B2B SaaS world and a background in software development, I understand the tech industry—and the people behind it.
- Content Strategy Developing content plans to achieve business goals.
- B2B SaaS ContentWriting content to engage and convert SaaS audiences.
- Technical Writing Crafting technical content that drives conversions.
- Search Engine Optimization (SEO) Optimizing content with actionable audits and SEO content.
- Product Marketing Turning features into compelling value propositions.
- Content Marketing Consultant - Swvl, Modernise 2024 - Current
- Content Marketing Strategist - Weaveworks 2020 - 2023
- Content Marketing Lead - CEQUENS 2017 - 2020
- Software Engineer - Nokia, Ericsson 2010- 2016
- M.A.Sc in Electrical Engineering - Ottawa, Canada Carleton University - 2011
- B.Eng in Communication Engineering - Cairo, Egypt Arab Academy for Science & Technology -2008
What I Can Do For You
My Services
Sales Enablement Content
I create everything your sales team needs to succeed—from sales decks and product datasheets to company profiles and product playbooks.
Digital Marketing
Email marketing, lead nurture campaigns, and social media posts - I can do all of that and more!
SEO Audit & Writing
I provide in-depth SEO audits, competitive analysis, and strategic content writing to help.
Product Marketing Support
I work with your product team to craft compelling product blogs, product descriptions, case studies and more.
My complete project
My Latest Project
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what's stories on
Latest News
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Development
Have You Heard? Agency Is Your Best Bet To Grow
Development
Top 10 Tips To Grow Your Agency
Heba's strengths lie in her ability to bridge the gap between complex technical information and digestible reading experiences. She possesses a rare talent for simplifying intricate concepts while maintaining accuracy and engaging both developers and enterprise audiences.
At Weaveworks, where we had complex and technical products, Heba demonstrated an extraordinary ability not only to grasp but also to translate technical concepts into engaging and accessible content.
A talented marketer, hard worker, and an absolute pleasure to work with on challenging and complex projects, Heba is someone I'd jump at a chance to collaborate with in the future.
I worked with Heba at Weaveworks and she brings so much to the role. Loads of energy, clear communication, and true collaboration, for starters. For example, I always knew that Heba would spend the time to work with engineering to make sure that our (often extremely technical) blog content was accurate as well as engaging.
I had the pleasure of managing and mentoring as well as collaborating and working with Heba over the past 3 years. She is an accomplished leader at digital content and her passion shows in her work output and personal dedication. Heba knows how to drive an effective content strategy and how to convert audiences into advocates.
Heba is a highly disciplined, dedicated, and reliable engineer with a myriad of skills and talents within her scope of work and even more on the side. She's also a fluent multi-lingual communicator capable of translating complex technical and business terms then bridging them through common examples that everyone can relate to and understand.
