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Website Copy
Fractional Content Lead & Consultant
In the second half of 2024, I have had the privilege of working with Swvl, an Egypt-born, Dubai-based mass mobility provider. Founded in 2017, Swvl rose to prominence in the MEA region as the fastest-growing unicorn. In early 2022, it went public through an SPAC merger.
I joined Swvl as a fractional content lead and consultant during an exciting phase of transformation. The company was revamping its brand, product portfolio, and website. My role as a consultant was to craft compelling website copy and kickstart their content marketing initiatives to better reflect their latest product offering and new positioning.
Client Name
Swvl
Release Date
October 15, 2024
Project Types
Website Copy
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Content Deliverables
I collaborated closely with the product and marketing team to understand the target audience, Swvl’s products, and Swv’s overall value proposition.
Below are some of the deliverables:
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Website Copy (homepage, services, product pages, About Us)
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Industry-specific use cases for internal use
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Testimonials
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Content Strategy
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Product Blogs
